What You Built on Adrenaline Won't Run on It
Every company tells its launch story at offsites: the brutal weeks, the 2am deploy, the save. The story is true, and it trains everyone to believe intensity is what excellence looks like. Then month eighteen arrives, the hero is on the next new thing, and the product is running on fumes nobody budgeted. Aristotle said one swallow does not make a spring. A launch does not make an operating model.