Rituals Help Us Form Emotional Connections
By Derek Neighbors on July 29, 2011
Random note, likely from a book I read. Loved the thought and the implication.
“In all my years helping companies develop and strengthen brands, there’s one thing I’ve seen time and time again: rituals help us form emotional connections with brands and products.”
“Whatever our exact ritual, the social act of eating together is important; it “reunites us with our tribe.”. Transforming us from solitary beings to members of a group.”
I am reminded why I love breakfast everyday with my Integrum family. Also, Startup BBQ and New Comer Lunch at Gangplank are special to me as well. These small, repeated rituals are part of what makes Gangplank magical.
