People Want Something to Believe In. Don't Make It You.
Law 27 of the 48 Laws of Power tells you to play on people's need to believe and create a cultlike following. Keep your words vague, favor enthusiasm over thinking, hand out rituals, collect the devotion. The need Greene identified is real. People are starving for something worth believing in. The law fails at the harvest. The Greeks called his method goeteia, the enchanter's craft that bypasses judgment instead of building it, and they left us a portrait of exactly where it ends: a con man with a puppet snake god who opened his rites by expelling every skeptic in the crowd, because one honest question would have brought the whole thing down.