Telos
τέλοςTEH-los
The ultimate end, purpose, or goal toward which something naturally develops and at which it reaches completion. For Aristotle, every action and pursuit aims at some telos, with eudaimonia being the highest telos of human life—that for the sake of which all else is done.
Modern Application
You must clarify what you are ultimately building toward—not just quarterly targets, but the deeper purpose that gives meaning to your daily efforts. When you anchor decisions to your telos, distractions lose their power and sacrifice becomes sustainable. Define the end you seek, then work backward to align every action with that destination.