MailChimp Christmas Gift (Minion Handbook)
By Derek Neighbors on February 7, 2015
At Integrum we use MailChimp to send out our AgileWeekly Newsletter. We love the experience and the product. One of the things that is apparent to me is that MailChimp knows how to have fun. I suspect it has to be one of their values.
When I stopped by Gangplank over the holiday I found a package on my desk from MailChimp. I opened it and was AMAZED. It was a nice box set. The first thing I pulled out was the post card.
Front of Card
Back of Card
This would be “normal” for a company to send. Impressive. Great design. Light hearted. Kudos.
However, that was the just the tip of the iceberg. Next was a full comic “Th’ Adventoorz of Freddie & Mannie”.
Cover
Back
Jacket Cover
I don’t have any idea the meaning of the comic book, but it was brilliantly designed. A pure work of art. If this was all it contained I would still be writing this post, but oh noes. MailChimp knocked it out of the park by including the Minion Handbook.
Cover
So what might you find in such a handbook? How about the Minion Oath?
or maybe Dressing and Grooming Standards?
or a Frequently Asked Questions, including how to read your leader?
If all that wasn’t enough at the back of the handbook one can find a minions notes
I can not tell you how impressed I am by the thought, care and design found in this. I am completely perplexed what we did to deserve receiving it, but it was by far and a way the most memorable gift a vendor has ever sent as a gift.
Well done. MailChimp. Well done.
Further Reading
- Creativity, Inc. by Ed Catmull & Amy Wallace
- Made to Stick by Chip Heath & Dan Heath
- Designing Brand Identity by Alina Wheeler
- This Is Marketing by Seth Godin
- Joy, Inc. by Richard Sheridan
